I know it's a little late, but I'm a procrastinator when it comes to Christmas shopping because shopping, as much as I'm a girl, is just not my thing. But, I decided to pick up a cute boy in my car and drag him to the Irvine Spectrum with me. Every guy's dream..
He actually chose the Irvine Spectrum over the other choices because they had an ice rink. Not that it actually mattered since once we got there he was like, "I suck, I'm not going." But, you know. It was great to see all the neutral coloured lights. They're still festive for the holidays, but acceptable year round, which is how long they're up. But it also helps that they're not coloured so that different people in different religions don't cause any problems with management.
I passed this jewelry store with terrible lighting. Though, I guess they achieved their goal; their goal being to make the jewelry sparkle and look good. And while the jewelry looked fine, the intensity and harshness of the lights didn't make people who would walk in the store look good wearing the jewelry, and the store wouldn't make any sales. And, as you can see, there's no one in the store to even put up with the harsh lighting.
On the other end, higher end stores like Orogold Cosmetics that have very similar harsh lighting were more successful in attracting an audience because of their theme colours. Most stores that had an overall theme were the most successful in attracting customers. Orogold stuck so true to their theme that they even got their own white Christmas tree with white lights, and gold ornaments.
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